Good questions are those that do more than just ask about the content being discussed. Good questions focus on drawing out the experiences and knowledge of the group and how the material relates to them. For example, instead of asking “Did you complete your canvas?” ask instead, “What did you learn in completing your canvas?” Ask open ended questions that invite conversation. Take some time to prepare some good questions for each section. Some more examples are: “What experience have you had with …?”, “Did you use one of these loyalty programs with your customers and how did it go?”