It is important for the cohort to have a level of trust with one another. However, some may be more sensitive to protecting their idea. We believe it is possible to share a wider perspective on the idea rather than the idea itself. For example, perhaps some one has developed a new energy drink that will disrupt the market. The person doesn’t have to share the secret ingredients that make it different; they can simply say they are in the beverage business. This provides enough context for discussion but not the specifics.